Infrastructure
Powered by a seamless ERP system, state-of-the-art machinery, and expert workforce, our Karur factories are truly one of a kind.
DIGITAL PRINTING
At Aauraa Home Fashion, digital printing is one of our key specialities. As one of only two in-house digital production units in Karur, we create a wide range of digitally engineered textile products, with a focus on kitchen towels. Our semi-automatic digital printer, featuring 12-colour technology, allows us to produce intricate designs with a beautiful watercolour effect. This advanced process ensures quicker turnaround, superior design quality, high-volume capacity, and minimal waste. With digital prints continuing to trend globally, we’ve perfected the balance of innovation, efficiency, and style.
PRINTING UNIT
In order to accommodate increasing demands our printing unit is equipped with a range of machines offering screen printing, rotary printing, and semi-automatic digital printing with 12-color capability.
EMBROIDERY UNIT
A core strength of ours, the embroidery unit features advanced computerized multi-head machines that bring even the most intricate and delicate designs to life. Our extensive databank includes over 1000 hand-simulated embroidery techniques.
PACKAGING
Our efficient in-house packaging team ensures all products are packed to meet buyer requirements and standards with precision and care.
STORAGE
Spanning 10,000 sq ft, our storage facility is managed by a dedicated team that ensures timely and efficient delivery of all orders.
DESIGN STUDIO
​Our highly skilled all-women team of designers and merchandisers, supported by expert technical staff, continuously research and explore current trends to create and develop the latest innovative designs and products.
WEAVING
​Our 20,000 sq ft weaving facility, located in a state-of-the-art complex, is equipped with warping machines, auto-looms, power looms, and handlooms—including airjet, sulzer, and rapier—that allow us to produce a diverse range of textures and fabrics, including jacquards and dobbies.
STITCHING AND FINISHING
Our fully equipped in-house stitching unit operates at high capacity, with line supervisors and quality controllers ensuring that sewing and finishing consistently meet buyer standards.
INSPECTION & QC
Raw inspections are conducted at the earliest stage of every process to catch and prevent defects. Our team is thoroughly trained in inspection standards, ensuring strict quality control at nearly every step of production, with no compromises.
COVID PRECAUTIONS
We implemented strict safety measures during the pandemic to protect our employees and maintain a safe work environment. From temperature checks and regular sanitization to enforced social distancing, every step was taken to ensure well-being across our facility.
SHOWROOM
Our showroom features a vibrant collection of unique designs and products, reflecting the richness and variety of our creative offerings.