About Us
CONSCIOUS. CLEAN. COMMITED
OUR STORY
Since 1995, Aauraa Home Fashion has been crafting beautiful, high-quality home textiles from Karur, India. Over the last 25+ years, we've grown into one of the leading exporters in the industry—backed by 7 global certifications and a reputation built on trust, consistency, and care.
But we’re more than just a manufacturing unit.
We have always believed that how something is made matters just as much as what is made. That’s why our entire journey—from sourcing raw materials to production—is rooted in fair practices, sustainability, and empowering the people we work with. Our lush, 10-acre campus reflects this—a space where nature and people thrive together.
What makes us truly different is how we begin each relationship—with a conversation, not a contract. Through our Pre-Sales Service, our experienced merchandisers work closely with clients to interpret their requirements with great accuracy. From sharing mood boards to exchanging creative ideas, we help shape the product from the very first spark—making sure you feel confident, involved, and excited at every step.
We also take pride in the little rituals that define our culture—like starting each day with morning prayers, bringing positivity and focus into our work and lives.
OUR VISION
To grow with purpose - combining sustainability, community care, and world-class quality in everything we create.
OUR MISSION
To lead with honesty, equality, and integrity - and to build strong, lasting partnerships based on transparency and shared success.
OUR TEAM
Nirmal Mirza
Director
Marketing & Product Development
With over 30 years of valuable industry experience, Nirmal Mirza has been a trailblazer among women in this field. She was one of the first to lead teams at International Home Textile Trade Fairs in the 1980s and 1990’s and was also one of the first to represent Asian women in Asia at the Dutch Government Entrepreneurship Programme. She has also held many offices as a president and committee member of various organizations and NGOs. Her visionary approach has been a key factor in leading Aauraa Home Fashion’s growth, making it a pioneer in the industry.
Mr. P.L. Easwaramoorthy has over 35 years of experience in the textile industry, bringing with him a wealth of knowledge, insight, and leadership. Known for his integrity and ethical approach to business, he has built lasting relationships based on trust and respect. Beyond his professional accomplishments, he is actively involved in charitable initiatives in Karur, supporting education, healthcare, and social welfare. Spiritually inclined and deeply grounded, he is not only a visionary in business but also a compassionate human being who values people as much as progress.
K P ELANGOVAN
A humble, unassuming, and highly respected figure in the field of textiles, Elangovan brings decades of expertise and a deep passion for weaving. His technical knowledge has been instrumental in helping Aauraa overcome numerous challenges, ensuring complex projects are executed with precision and care. Known for his innovative mindset and scientific approach, he finds practical solutions that enhance both efficiency and quality. His fairness in pricing and commitment to high standards have been key to earning Aauraa Home Fashion its outstanding reputation. Elangovan is valued for his sincerity, reliability, and the quiet confidence with which he inspires those around him.
P L Easwaramoorthy
Director
Human Resources & Finances
Director
Production & Quality Control