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ABOUT US
Since 1995, Aauraa Home Fashion has been crafting beautiful, high-quality home textiles from Karur, India. Over the last 25+ years, we've grown into one of the leading exporters in the industry—backed by 7 global certifications and a reputation built on trust, consistency, and care.
But we’re more than just a manufacturing unit.
We have always believed that how something is made matters just as much as what is made. That’s why our entire journey—from sourcing to production—is rooted in fair practices, sustainability, and empowering the people we work with. Our lush, 10-acre campus reflects this—a space where nature and people thrive together.
What makes us truly different is how we begin each relationship—with a conversation, not a contract. Through our Pre-Sales Service, our experienced merchandisers work closely with clients even before an order is placed. From sharing mood boards to exchanging creative ideas, we help shape the product from the very first spark—making sure you feel confident, involved, and excited at every step.
We also take pride in the little rituals that define our culture—like starting each day with morning prayers, bringing positivity and focus into our work and lives.
Our Vision
To grow with purpose—combining sustainability, community care, and world-class quality in everything we create.
Our Mission
To lead with honesty, equality, and integrity—and to build strong, lasting partnerships based on transparency and shared success.​
Our Team
Nirmal Mirza
Director – Marketing & Product Development
With over 30 years of valuable industry experience, Nirmal Mirza has been a trailblazer among women in this field. She was one of the first to lead teams at International Home Textile Trade Fairs in the 1980s and 1990’s and was also one of the first to represent Asian women in Asia at the Dutch Government Entrepreneurship Programme. She has also held many offices as a president and committee member of various organizations and NGOs. Her visionary approach has been a key factor in leading Aauraa Home Fashion’s growth, making it a pioneer in the industry.
P. L. Easwaramoorthy
Director – Human Resources and Finances
Mr. P.L. Easwaramoorthy has worked in the textile Industry for over 35 years. He is an outstanding humanist and has been involved in various noble charitable causes in Karur. Spiritually inclined, he is ethical in business and an excellent ‘people person’ as well.
K. P. Elangovan
Director – Production & Quality Control
A humble, unassuming and extremely knowledgeable person in the textile field of textiles, Elangovan’s profound knowledge of weaving has helped Aauraa overcome many challenges. His innovative, scientific and fair approach to quality and pricing has given Aauraa Home Fashion an outstanding reputation.
