Sustainability, The Aauraa Way: Where Nature Meets Nurture

At Aauraa Home Fashion, we have always believed that the way something is made is just as important as what it becomes. Our journey has never just been about textiles—it’s about people, the planet, and creating with care.

We’re based in Karur, a town known for its rich textile heritage. But beyond the looms and fabrics, there’s something quietly powerful happening here: a promise to do things better, for everyone.

The Sun Powers Our Day—Literally

Our work begins with sunlight. Solar panels quietly hum on our rooftops, powering the machines that help turn ideas into fabrics. Even our kitchen—yes, the one where warm meals are lovingly prepared for our team (most of whom are women)—runs entirely on solar energy. It’s a small but meaningful way to let nature be a part of our rhythm.

Every Drop Counts

Water is life. We know that, especially in a country like ours. So instead of wasting it, we treat and reuse every drop through our Reverse Osmosis system. That same water then goes on to nourish the trees we’ve planted around the campus—trees that bloom, sway, and shelter life.

Green Campus

Nature-immersed campus

Solar Panels

Reverse Osmosis

Waste Isn’t Waste Here

To us, waste is just the beginning of something new. Whether it’s fabric scraps, water, or packaging—we look for ways to reduce, reuse, or recycle. We believe in creating thoughtfully, so nothing is taken for granted—not materials, not people, not time.

A Green Campus, Built with Love

When you walk around our factory, you’ll see more than machines. You’ll see trees. Birds. Calm. Our “Greening the Environment” initiative means we plant and care for a wide variety of trees, turning our space into a little pocket of green in an otherwise industrial world. It’s peaceful—and a daily reminder of why we do this.

Certifications That Reflect Our Values

We’re proud to hold GOTS and OEKO-TEX Standard 100 certifications. And our systems are backed by ISO 9001:2015. But more than the certificates, it’s the trust of our team, our buyers, and the families who use our products that truly matters to us.