About Us

About Aauraa Home Fashion


"Our Legacy Woven One Day At A Time”


Established in 1995 Aauraa Home Fashion are leading manufacturers and exporters of home textiles and furnishings from Karur, India. We stand as a symbol of excellence and high reputation in a sector that is highly competitive and constantly challenging.

Philosophy

 

“What We Do Comes Out Of Who We Believe We Are.” - Rob Bell

Every job is equally important to us done with commitment and integrity. The sole mission of the company is to deliver every product made to perfection in the best way possible to our customers as we believe that the best way to engage with life is to immerse one's self fully and sincerely in what we do. Ethical and fair trade manufacturing that are eco-friendly, sustainable, radically transparent with ethical labour practices are the driving philosophies that endorse us.

 

Corporate Social Responsibility (CSR)

 

“ Businesses Cannot Be Successful When The Society Around Them Fails. ”


The Ethical practices of a business are the key factors in how that business is defined. People are making choices every day on where to put their money. We at Aauraa Home Fashion are proud to call ourselves a Fair Practice Home Textile manufacturers in India. Fair Practice is about Fair prices, Decent Working conditions and Fair Terms of Trade for workers and employees. We had the courage to invest not only in advanced technological machinery but most importantly on human resources so that we can give and receive the best in results, every day. It is about an Ethical Decision taken by the Company in supporting the development of worker communities so they could have more control over their futures and protecting the environment in which they live and work. According to the textile committee of India, a “Fair Practice” textile manufacturing company should comply with the law in terms of, Child Labour, Forced or Compulsory labour, Freedom of association and collective bargaining, Discrimination, Disciplinary Practices, Working Hours, Remuneration, Health and safety, etc. These requirements are fulfilled by us in compliance through SA 8000:2014 certification. Also, as a GOTS certified Home Textile exporter from Karur, the ecological requirements are being maintained in the factory and sustainability is practiced in all ways possible. System certification of ISO 9001:2015 measures the systemized production in the factory and thereby fulfilling the production requirements in terms of the law required to be a Fair Practice company. In addition to these, we follow other Ethical principles such as honesty, equality, and respect for rights, integrity, and adherence to the law.

Meet the Team

Nirmal Mirza
Director – Marketing & Product Development

Nirmal Mirza brings 30 years plus experience to the table in this field. Earlier founded and led Wooltop Weaves one of the ‘model companies’ in the 90’s. She has dealt with Major retailers and wholesalers all over the World. She has had several firsts to her credit including representing Asian women at the Dutch Government Entrepreneurship Programme for 3 weeks and being a early woman participant in many serious International Home Textile Trade Fairs in the 80’s and 90’s, as well as holding many offices as President and Committee Member of various organizations and NGO’s. Her visionary approach has contributed to Aauraa’s growth as one of the Leaders of the Industry..

P.L . Easwaramoorthy
Director – HRD & Finance

Mr. P.L. Easwaramoorthy comes from a farming family and has been in the textile Industry for the last 35 years. He is an outstanding humanist and has been involved in various noble charitable causes in Karur. Spiritually inclined, he is considered a ethical business person in Karur.

K.P. Elangovan
Director – Production & Quality Control

A very humble and unassuming and extremely knowledgeable person in the field of textiles. His profound knowledge of weaving has helped Aauraa face many innovative challenges and come out with flying colours. His Scientific and Fair approach to quality and pricing has given Aauraa a reputation for Fair pricing.